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Fashion History : A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this ground-breaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time. Reversing the dominant narrative that privileges Western Europe in the history of dress, Welters and Lillethun explore key issues affecting fashion systems, ranging from innovation, production, and consumption to identity formation and the effects of colonization. Examining new lessons that can be deciphered from archaeological findings and theoretical advancements, the book shows that fashion history should be understood as a global phenomenon, originating well before and beyond the 14th-century European court which is continually, and erroneously, cited as fashion's birthplace.